I developed this brand identity for a fictional publishing company called Equinox Editions in my Graphic Design 3 class. Focusing on the word equinox, or the moment at which the center of the visible Sun is directly above the equator, my solution was to use a nocturnal owl to represent the company. The project included developing a logo and stationery set along with three book design covers for Ray Bradbury's The Illustrated Man.
![Equinox Editions logo. An owl sitting on a stack of books with the words Equinox Editions next to it. A dark purple fills the background.](https://cdn.myportfolio.com/678cd532-dad1-460d-a631-fa2e8fa96d49/49dc927a-4386-475a-adf7-e6028631f90c_rw_1920.jpg?h=d8ae4e624c4453ca6e13f1562a3ec17e)
![Equinox Editions stationery set. Above: Business folder shown both opened and closed with a letterhead inside the pocket. Below left: two business cards showing both front and back designs. The owl logo stands alone on the front, with contact information on the back.Below right: two envelopes, one showing the front and the other showing the back.](https://cdn.myportfolio.com/678cd532-dad1-460d-a631-fa2e8fa96d49/04b89400-40db-40d5-bd44-0c10fa051a2b_rw_1920.jpg?h=c0b1938dda5c6d455f3af3262ecc7f35)
![](https://cdn.myportfolio.com/678cd532-dad1-460d-a631-fa2e8fa96d49/b459372b-e08a-46b9-8c67-ab1c615036fa_rw_1920.jpg?h=370e07bc5aeaeeb38d07e1110cbedf91)
![](https://cdn.myportfolio.com/678cd532-dad1-460d-a631-fa2e8fa96d49/81524127-8f31-44d1-8821-dac8d4b1999a_rw_1920.jpg?h=fbdd8e70b8a7a769a5d89029293b3a21)
![Book cover for the story Kaleidoscope laid flat with covers facing up. A colorful kaleidoscope at the center with planets flying out from the pattern. Bottom left: Book cover for The Rocket. The window shown looking out into space with a rocket flying by. Bottom right: book cover for The Veldt, an opened doorway revealing an African safari landscape.](https://cdn.myportfolio.com/678cd532-dad1-460d-a631-fa2e8fa96d49/797e72f2-8d93-4349-a835-efa6b873976f_rw_1920.jpg?h=ce9bbd10afa9cf01a85dd52293df237c)
![](https://cdn.myportfolio.com/678cd532-dad1-460d-a631-fa2e8fa96d49/10870603-187e-47ef-bcb9-1ab1ecb012d9_rw_1920.jpg?h=b1fd8fd3d8b0e0829f7bf3c3191cbb07)
![](https://cdn.myportfolio.com/678cd532-dad1-460d-a631-fa2e8fa96d49/09177c4c-cc1e-43fa-85a9-ef8300431d7d_rw_1920.jpg?h=d11fc2891ef43aa9648d02246405d299)